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抖音带货新政策!直播功能这样优化,商家达人合作更高效

如今说到抖音带货,想必大家的首选都是直播为了提高整体内容质量,帮助大家不断爆单平台的优惠政策也是一波接一波。

也许不少小伙伴都留意到10月底以来,

在抖音直播间的左上方出现了“小时榜功能点击进入之后,

就可以看到时段内

全站以及带货能力的实时排行

这个功能可谓说是对带货达人的能力最重要的证明之一了~

不少商家也通过排行榜找到了理想中的的合作伙伴。

心急的小伙伴

现在就可以直接联系老师微信

yuanhong01

11月12日,

百应公布了最新的直播间带货榜规则主要内容是将上榜门槛

从原来的店铺DSR变为带货口碑并且降低了分数要求

但同时也提到如出现虚假交易、流量作弊等行为将永久取消上榜资格!

一起来看看详情吧!

1、DSR替换为带货口碑后,入榜门槛有何变化?

– •主播带货口碑不低于4.2(原规则为直播间小店商品对应的店铺DSR均不低于4.5分)-

•主播帐号符合平台安全规范,不存在作弊等安全风险- •直播间在当前小时需添加过购物车并成功售卖小店商品商品


2、DSR替换为带货口碑后,排名规则有何变化?

– •全国范围内抖音及抖音火山版所有主播,根据直播间当前小时小店商品的售卖情况、直播间人气、主播带货口碑(原规则为商品DSR)等维度进行综合测算,生成热度值进行排序


3、特别提醒– •排名所取的商品售卖、直播间人气、主播带货口碑等指标均为剔除异常单和异常流量之后的正常值

– •若发现主播存在违规行为(如虚假交易、流量作弊等),将永久取消违规主播上榜资格,并会视情节严重情况,进行商品下架、禁播、取消带货资格等处罚。


如果说排行榜功能为达人提供了展示平台,有机会让商家接触到更合适的达人;


那么对于时不时能上榜,正愁没货带的达人,抖老板选品平台一定不容错过:来自数千家的上万件商品,都在这里等着你:


10分钟更新一次的排行榜,帮你了解每日最新爆款动态

还可以根据佣金、销量、申请样品等参数排名,比如2小时佣金就过2w51%高佣的毛衣打底衫。只要符合验货条件,就可以申请免费领样,开始爆单啦!

更多详情与好物推荐,请大佬们扫码添加老师联系方式获取。

在使用中有哪些不太明白的地方,记得随时给老师留言哦~

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