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抖音运营,这些数据我们需要关注!

  我们在运营抖音时,一定要掌握一些技巧,不仅仅是录视频、配音乐,发布之后就完成任务了。抖音运营同样也要学会数据的分析然后去知道抖音运营。数据分析就是为了调整标题、调整封面、调整内容、调整细节、调整关键词、调整发布技巧、调整作品类型、调节讲解方式等。那么,在抖音运营中,我们需要关注哪些数据呢?欣之络抖音群控系统告诉你,抖音运营,这些数据我们需要关注!

  一、基础指标

  播放量;

  平均播放量;

  点赞量;

  平均点赞量;

  评论量;

  平均评论量;

  转发量;

  平均转发量。

  二、互动指标

  点赞率=点赞量/播放量;

  评论率=评论量/播放量;

  转发率=转发量/播放量。

  三、价值指标

  带货力:通过转发率(收藏率)及评论、舆情监控,进行带货能力的评定。

  赞粉比=获赞总数/粉丝总数。数值越大,则在一定程度上代表了内容的拉新能 力和粉丝的认可程度越高。

  四、维度

  维度是剖析变量的方法和分析问题的方向。

  内容质量维度:内容类型、内容看点、内容创新点、关联热点、拍摄质量、台词文案等。

  热门话题统计(难度系数、操作性、可复制性):参与人数、排名靠前的视频点赞数。

  对标账号:与己方账号定位、赛道同类型的头、中部账号。分析对标账号的更新节奏、每日更新内容、爆款分析、粉丝增长情况等,可以成为我们很好的标杆和方向指引。

  对比角度:己方账号数据、对标账号数据、热门内容数据。

  视频描述:视频的发布文案统计,根据互动型文案、描述型文案等不同类型做好标识。

  发布时间:视频的发布时间统计,参考不同类型内容在不同时间段的发布效果。

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